You searched for: "*"

The results has been filter on Authors containing Tim Burke.
ANA has found 1 results for you, in 151 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Uncovering affinities and brand equity by simply listening

Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Marcello Sasso, Tim Burke
January 15, 2017
×

Citation

Sasso and Burke (2017a, January 15). Uncovering affinities and brand equity by simply listening. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/uncovering-affinities-and-brand-equity-by-simply-listening